Business owners, does this sound like you?
You started or purchased a business because you have a particular skill, aptitude or passion. Once into it, you find that you’ve really just acquired yourself a job handling day-to-day activities. You’re maintaining the website, you’re paying invoices, you’re dealing with customers, producing product; you’re doing it all. You find that there isn’t a hat rack in the world big enough to store all the hats you wear. You are working IN your business.
Sure, in the beginning, it’s reasonable to work IN your business. After all, you’re the only person you can rely on. Resources are limited. You can’t afford to pay someone to manage the day-to-day operations. Daily tasks soon take up the entire day.
After a period of time, you find that the business isn’t growing. “Why?,” you ask yourself. Nobody (meaning you) is working on creating new biz opportunities. Nobody (still meaning you) is performing the marketing plan that you created.
You realize that you need to un-tether yourself from some or all of the daily business tasks. Instead, you need to start focusing on strategic endeavors and make the business look more like what you had dreamed it would look like from the get-go. You want to be working ON the business. But where to start?
Here are the first two steps (it’s a continuous journey, not a destination).
1. Look at the team you have assembled. What, from the work you are currently doing, can you delegate to someone else? Are you a solopreneur or only have a couple part time team members? What can outsource?
2. Automate. What tasks can be automated? There are all sorts of software packages and apps that are tailor-made for relieving us of mundane-but-necessary daily tasks. Buy one or two of these to give you the freedom to do the job you SHOULD be doing.
I know…these solutions will cost money. BUT…don’t you believe in yourself enough to know that you will get an ROI on these investments? If you don’t believe, then who will?
Do these things and thrive.
Still not sure how to do this? Find a mentor to help you. I happen to know one.