A business coach that I hire once told me that I needed to spend less time in learning mode. He suggested (to put it lightly) that I needed to get out there and start DOING. I had the baseline knowledge to get started and I would fill in the gaps by screwing up along the way. Now this seemed to be a terribly uncomfortable way to go about it, but I had paid him for his advice so I complied and got into the game. Alas, he was right!
Fast forward to now…I have talked to numerous business owners that spend time on webinars, reading books and learning from every source possible. The are constantly learning to get ready to go do it one day.
My observation on this behavior is that many business owners are simply not good at execution. Planning? Check. Preparing? Check But it’s scary when we are not totally sure about what to do, so we just keep preparing-to-do. In many cases, the cautious attitude has worked, to a degree. They are still in business, aren’t they? They are, indeed. But are they thriving? Isn’t that why we started our businesses in the first place (that and a healthy lack of respect for authority, but that’s an article for another day)?
So strap on your gear and get after it. It’s GO TIME. Execute, Execute, Execute.