Let’s Be Clear


If you are a business leader, how well are your team members aligned with your vision?

Are you sure?  When was the last time you asked them about their overall reason for being employed there?  If you are like most, it’s been a while.  When was the last time you actually stood in front of your team and specifically and succinctly explained to them why they are there with you?  Probably as long, if not longer.

This is a very common problem in the businesses that I’ve work in and been associated with from the outside.  Oddly, it’s one of the easiest things to correct.   Get your team together for 15 minutes next week and tell them what your vision is.  You should know that like the back of your hand; after all, it’s your vision.  Then talk about it every chance you get.  Leave no doubt as to what the company is trying to accomplish.  You and only you can do this.  Don’t leave it to your direct reports (you probably haven’t been clear with them either).  Don’t leave it to the line managers.  They are usually trying to get today’s orders out the door.  You must own this one.  It cannot be delegated.

Once you’ve done it, don’t turn around and change it.  You will confuse everyone and make the business more complex than it needs to be.  Anything you add to the business needs to fit under your big picture vision.  That’s how you keep it clear and avoid constant changes.

Keep your team moving in the same direction with a consistent, clear message.   And do it now.

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